What does Ethnography focus on in research?

Ethnography is a qualitative research methodology that aims to understand the cultural practices, beliefs, and experiences of a specific group of people. It often involves immersive fieldwork, where the researcher observes and interacts with the participants in their natural setting over an extended period. This methodology is particularly effective in studying a singular culture-sharing group, as it allows for a deep exploration of the group's norms, values, and social dynamics.

In focusing specifically on a single culture-sharing group, ethnography seeks to provide an in-depth understanding of that group’s lived experiences and perspective. This contrasts with approaches that may emphasize broader statistical analyses or incorporate data from multiple groups, which can dilute the richness of insights gained from studying one community thoroughly. By centering on a singular group, ethnographers can capture the nuances and complexities that might be overlooked in broader studies.